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Automated Follow-up Campaign for Customer Re-engagement

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Industry: Travel

Project goal: Design funnels to encourage customers to reconnect with managers through follow-up emails

What was done:

  • Built a series of follow-up emails to re-engage customers with sales managers.
  • Set up automated email scheduling for regular communication at optimal times.
  • Introduced analytics to track email performance, including open rates and clicks.

Achievements:

  • Strengthened customer interaction with sales managers.
  • Increased sales conversion thanks to targeted follow-up emails.
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