Project goal:Develop a system to track the speed of lead movement through the sales funnel to identify where leads get stuck and which sales managers are responsible, enabling quick intervention.
What was done:
Built a lead tracking system for the sales funnel, featuring data visualization, reporting, and notifications.
Set up automated alerts for managers to act quickly when leads get stuck, ensuring timely funnel-stage actions.
Added analytics to measure the time taken to process leads at each stage of the sales funnel.
Achievements:
Reduced the duration of the sales cycle.
Discovered bottlenecks in the sales process and customer handling.
Increased lead-to-sale conversion by eliminating bottlenecks in the funnel.