End-to-End Telephony and CRM Integration with Facebook Ad Analytics for Car Trade

Industry: Classic and Exotic Car Trade

Project goal: Integrate telephony with multiple numbers, build a sales funnel, connect the website, and create full analytics to track Facebook ad traffic and calculate customer acquisition costs from CRM and Facebook data.

What was done:

Integrated telephony with multiple numbers for efficient client call management.
Created a sales funnel that connected Kommo CRM with website and call data.
Implemented full-funnel analytics to track Facebook ad traffic and calculate customer acquisition costs using data from CRM and Facebook ads.

Achievements:

Increased accuracy in customer acquisition cost calculations thanks to end-to-end analytics.
Boosted conversion rates from phone calls to deals by integrating telephony with Kommo CRM.
Optimized Facebook ads, reducing costs by accurately tracking the effectiveness of ad traffic.

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